BOOOOH

Month: July 2018

Life’s a Beach

If you’re the kind of person who day dreams of the beach, or of far away islands and would rather be on the water, or in it, we here at Mistral, know the feeling well; it’s the very reason we exist. For over 40 years, we’ve been developing, designing, creating and supporting all manner of… Read more »

A hot summer

With Europe currently baking under a hot summer, our thoughts turn to two significant races on the not too distant horizon. The first of these, follows on from last weeks post ‘The Second Coming of SUP’,​ in which we iterate the point, that regardless of your view of what SUP is by definition, Canoe and… Read more »

The Second Coming of SUP

It is no secret, SUP has something of an identity crisis, a situation neither helpful or constructive for the would-be participant. If you recognise SUP for its most basic attributes, it is no more than a plank-like craft upon which you stand, propelled almost exclusively by use of an extended canoe paddle by any other… Read more »

A Legend is Reborn

Our annual distributor meeting, provides Mistral Red Dot with the opportunity to share new products, insights and activities and for individual distributors from around the world to meet with one another, share ideas and discuss the industry in general. It can be a passionate process which involves a fine balance of ‘wants’ and ‘needs’ between… Read more »