BOOOOH

Month: May 2019

Hard boards have a hard time!

Hard boards have a hard time!

On the face of it, with some 70% of all sales of SUP boards being inflatable, the obvious question is why? This can be summarised by the term, urban-paddler-traveller, whereby the hype of the sport beyond ‘It offers a core workout’ for those who remember, soon polarised quickly into the idea, here was a recreational… Read more »

Mistral – A Timeless Appeal

Mistral - A Timeless Appeal

With Mistral’s latest 2019 range of retro-inspired casual wear just having been released, it’s perhaps interesting to consider the sub-culture of surf branded clothing, which is set for an overdue comeback to popularity. Any association with the world of surfing has been a powerful mechanism for selling a dream, an idea through the power of… Read more »

Bringing Windsurfing Back!

When you get down to it, windsurfing has had a very rough time of it ever since kitesurfing came along. The irony of it was, the very same individuals and brands that killed off windsurfing were those involved in the windsurfing industry and then everyone asks, ‘What happened to windsurfing?’ It was not as if… Read more »

New Episode of Mistral Live

We’ve a fantastic initiative to share with you in this, our 4th Mistral Live Show, with the launch of Magical Mistral Tours​, encouraging you to explore inland waterways local to you. Holland is showcased, with Dutch Champion Janneke Smits who explains some of the great opportunities that await for SUP exploration on Holland’s famous waterways…. Read more »

Why SUP Still Rocks

Not all buyers of boards are created equal and by this we mean in terms of pre-existing ability and aspirations. In the case of someone who has never been involved with on-water activities, specifically board sports, the learning curve will be steeper and the expectations somewhat lower in respect of input in for output gained,… Read more »

Everyone Loves a Bargain!

Mistral Bargain

If you’re in the mood for a bargain, we have some super high quality mens and women jackets, on sale and in edition, last seasons lycra’s. We’ve even have a Super Light Mistral Equipe Inflatable reduced from €1449 to €799 all to be found within our ‘Offers’ section of our website. On the subject of… Read more »