As if the name ‘Mistral’ is not already iconoclastic enough, in the world of windsurfing and more recently, stand up paddle boarding, so too during its 40 year history, there have been other names associated with the brand that ring out; Malibu, Kailua, Pan Am, Competition, Equipe, Screamer to name but a few. However, the naming of our boards is not by random selection, but more by absolute intent. As we set about designing, the character and nature of the board takes form and when used in testing, it begins to tell us more about its personality. From here, a name is born and indeed the next phase is to design graphics to suit.
When creating our SUP range, it was clear we needed boards for different niche interests; boards for the adventurous, the river paddler, the surfer, the casual cruiser, the go-hard downwinder, the ‘paddle like you stole it’ racer, the ultra distance marathoner, the windsurfer-paddler, the casual user, the global traveller, the weekend warrior, family users, the fitness and yoga specialist, splash and dash school operators and those more formal. In all these instances, we set out to cater for all.
Here’s an overview of our inflatable range, the names and why . . .
Next week we contemplate our laminated SUP and Windsurfing line up.