We’ve rejected the idea of Black Friday and replaced it with Red Dot Friday and with Christmas so close what better time to take advantage of savings on gifts and something for yourself! This year we’ve offers of up to 50% across our product range, with saving on apparel, boards, paddles and accessories. So brace yourself for next Friday and get your order in early to avoid missing out while our stocks last.

Traditionally, Black Friday is an informal name for the day following Thanksgiving Day in the USA, usually the 4th Thursday in November, marking the start of the Christmas shopping season since 1952, though Black Friday did not become widely recognised until the early 2000s’.

Black Friday has come to mean differing things around the world and indeed occurs at differing times of the year given any particular country. As to how the name originated, there are various indicators, but more probably, it was down to the authorities labelling it such, on account of the outbreaks of shopping-rage resulting on this day! With the phenomena of internet buying and with lockdown restrictions in place in many parts of the world, there will few break-outs of shopping rage on the high street – so let your fingers to the walking, it could not be easier!