The Sweatshirt Since 1925
The sweatshirt first appeared in 1925 and denoted a collarless, long-sleeved, oversize pullover made of thick fleecy cotton. The earliest sweatshirts were simple, grey cotton designs; utilitarian gear worn by athletes training for boxing, jogging and gym work. Sweatshirts not only provided warmth, but mostly possessed the functional ability to absorb sweat during exercise.
The sweatshirt evolved to include the zippered front and a “hoodie” and soon matching sweatpants, creating an ensemble known as the jog suit, track suit, or sweat-suit and became widely popular in the 1970s along with the craze for jogging. Contemporary derivatives included short-sleeved or sleeveless sweatshirts to even sweatskirts. The sweatshirt’s potential as a portable advertising tool was discovered in the 1960s when U.S. Universities began printing their names on the medium.
For students and parents alike, university names on sweats became the preferred casual attire for exhibiting school pride. The sweatshirt, along with the T-shirt, provided a cheap and effective way of disseminating information on a mass scale. The T-shirt slogan fad of the 70s inevitably moved also to sweatshirts elevating them to become a vehicle for personal expression.
The rise of extreme sports in the 1980s, such as windsurfing, surfing and skateboarding injected a whole new level of cool into the sweatshirt. For windsurfers and surfers, the sweatshirt became a practical component of beachwear, a casual garment that’s hardwearing, utilitarian and utterly practical. The sweatshirt provided the obvious solution to quick warmth post ocean exercise, facilitating drying by absorbing excess water.
Mistral have sweatshirts since 1976 – and some of the finest quality designs for your Water Life and Living Lifestyle. Practical, cool, collectable and forever a favourite, no fuss, essential casual living garment. Invest in something you’ll love and wear, over and over again so as to become not just a garment, but an old friend and a comforter . . .