Mistral USA

Not unexpectedly, we have regular requests and enquiries from the USA with regards to our SUP boards. The performance merits, the designs and overall appeal and interest for our boards and of the Mistral brand, remains as strong as ever. Considering the range of product available in the USA, that Mistral still creates interest is reassuring, given that we are not officially there, but read on, as there is indeed now a portal to Mistral board ownership in the USA.

There is no doubt, contemporary SUP sport was born and evolved out of the Hawaiian Islands and quickly spread to mainland USA where it incubated for a number of years until exploding into a huge going concern, fuelled by entrepreneurs investing in this new, easy, equipment sparse, sport for everyone. Ultimately, it was only a matter of time before the major players within board sports ramped-up their investment and interest.

Historically, some of the evolutionary processes of SUP mirror image that of the evolution of Windsurfing, accepting the irony here is that the major brand names quick to jump onto the SUP wagon, were of course Windsurfing brands, searching for a bolt on water sport to add to their inventory. Ironically, rather like Windsurfing, once SUP sport leapt across the pond to Europe, the gloves were off in terms of research and development amongst the big brand names that pushed the sport in all manner of direction and design together with their riders.

Mistral’s Windsurfing history within the Hawaiian Islands is well documented, as it is in throughout mainland USA. In the context of Mistral SUP USA, there was a brief time of establishment in Florida where the main thrust of sales were made, but overall, Mistral SUP has not been omnipresent through mainland USA and as it stands, though it may be the largest market in the world, due to the rush of interest by private individuals in venture capital start up companies and the flood of boards from major brands, the USA is grossly over-stocked with old stock and price wars.

The USA still remains the largest market in the world and it is far from unimportant to us, but we recognise at this stage of the sports growth and development, Mistral’s place within the USA market is perhaps more ‘Specialist’ than mainstream; a stand alone brand which sets the bar high and relies on a number of points of difference to attract the paddler truly seeking something different, even bespoke.

Lee Bergman, living in Cortez, Colorado USA, a paddler now for over 50 years has taken the initiative to invest and make some of our more exotic hard boards available to paddlers of the USA. With his vast experience, Lee has recognised the market need for unique boards to cater for paddlers looking for something different, special and unique and we are pleased to be working with him to achieve this. To this end he has identified our 17’6 Interceptor and Stealth boards as the best boards on the market for the end user searching for such a high performance craft, together with the Vanquish 14’, Vortex SD1 14’ and Equinox 14’. We salute Lee for establishing this Mistral USA Outpost, situated in one of America’s most beautiful locations and invite our fellow paddler of America, to Contact Lee ​with any enquiries you may have relating to these fantastic boards or any other of our products.

6th December 2018

Frequently Asked Questions?

During any investigative process, it’s only normal to want to ask questions in order to bring you to some conclusion and no more so is the process important in relation the buying / investment process. Critically, you may know some basic questions to ask and can easily research, such as the cost, the specs and perhaps how something looks and appears.

However, you really need to dig deeper in order to have the full picture. Knowing simply the price and how something looks and perhaps the basics specifications, is still only a skin-deep overview. What questions to ask, is a skill in itself and if you don’t know the correct questions to ask, you will not have enough facts to genuinely make an informed choice. ​We’re always pleased when customers first come in to contact with our products, to see the reaction of just how good they are, both in terms of form and function.

When you see a high end product, you know automatically how much attention to detail and thought has gone into its creation and that it would not be accident, but by design. It’s clear to us we’ve let you down in not giving you enough information what it comes to your FAQs and indeed, we recognise it our now as our responsibility to ask some questions for you; some you may not know to ask and in doing so, help to clarify any confusion you may have. So far, we’ve created an FAQ relating to our inflatable SUP technology and another relating to questions you should be asking in relation to the buying process and the joys of living with an iSUP board.

We’ve plenty more FAQs to come, which will cover our hard board range, paddles, windsurfing and we will be offering up advice in relation to techniques of paddling of SUPs and kayaks and of windsurfing. We’re not just about making the equipment, we want to become a knowledge based resource for information about the sports we’re passionate about; above all, it’s about helping you along the way and helping to nurture our relationship with you the end-user and in doing so, appreciate the support and passion with which Mistral operates under it’s motto of Water Life and Living.

30th November 2018

Black Friday 30% discount

We’ve some fantastic offers for you at our Mistral On-Line Store​, which will make gift buying a breeze, but be sure to get in early and remember to allow for postage and packing lead times. So, what are you waiting for. Let your fingers do the walking and simply click through and get started on your Christmas shopping list!​

Black Friday is an informal name for the day following Thanksgiving Day in the USA, traditionally the 4th Thursday in November, marking the start of the Christmas shopping season since 1952, though Black Friday did not become widely recognised until the early 2000s’. Interestingly, Black Friday has come to mean differing things around the world and indeed occurs at differing times of the year given any particular country. As to how the name originated, there are various indicators, but more probable, is down to the authorities labelling it such on account of the outbreaks of shopping-rage resulting on this day.

Of course, with the phenomena of internet buying and the convenience it offers, there’s less need to fight it out in the high street stores with other buyers. Here in the Netherlands, the home of Mistral, Black Friday only became in force in 2015 and represents the same message as its USA origins; the beginning of the Christmas shopping season.

14th November 2018

Mistral USA

Not unexpectedly, we have regular requests and enquiries from the USA with regards to our SUP boards. The performance merits, the designs and overall appeal and interest for our boards and of the Mistral brand, remains as strong as ever. Considering the range of product available in the USA, that Mistral still creates interest is reassuring, given that we are not officially there, but read on, as there is indeed now a portal to Mistral board ownership in the USA.

There is no doubt, contemporary SUP sport was born and evolved out of the Hawaiian Islands and quickly spread to mainland USA where it incubated for a number of years until exploding into a huge going concern, fuelled by entrepreneurs investing in this new, easy, equipment sparse, sport for everyone. Ultimately, it was only a matter of time before the major players within board sports ramped-up their investment and interest.

Historically, some of the evolutionary processes of SUP mirror image that of the evolution of Windsurfing, accepting the irony here is that the major brand names quick to jump onto the SUP wagon, were of course Windsurfing brands, searching for a bolt on water sport to add to their inventory. Ironically, rather like Windsurfing, once SUP sport leapt across the pond to Europe, the gloves were off in terms of research and development amongst the big brand names that pushed the sport in all manner of direction and design together with their riders.

Mistral’s Windsurfing history within the Hawaiian Islands is well documented, as it is in throughout mainland USA. In the context of Mistral SUP USA, there was a brief time of establishment in Florida where the main thrust of sales were made, but overall, Mistral SUP has not been omnipresent through mainland USA and as it stands, though it may be the largest market in the world, due to the rush of interest by private individuals in venture capital start up companies and the flood of boards from major brands, the USA is grossly over-stocked with old stock and price wars.

The USA still remains the largest market in the world and it is far from unimportant to us, but we recognise at this stage of the sports growth and development, Mistral’s place within the USA market is perhaps more ‘Specialist’ than mainstream; a stand alone brand which sets the bar high and relies on a number of points of difference to attract the paddler truly seeking something different, even bespoke.

Lee Bergman, living in Cortez, Colorado USA, a paddler now for over 50 years has taken the initiative to invest and make some of our more exotic hard boards available to paddlers of the USA. With his vast experience, Lee has recognised the market need for unique boards to cater for paddlers looking for something different, special and unique and we are pleased to be working with him to achieve this. To this end he has identified our 17’6 Interceptor and Stealth boards as the best boards on the market for the end user searching for such a high performance craft, together with the Vanquish 14’, Vortex SD1 14’ and Equinox 14’. We salute Lee for establishing this Mistral USA Outpost, situated in one of America’s most beautiful locations and invite our fellow paddler of America, to Contact Lee ​with any enquiries you may have relating to these fantastic boards or any other of our products.

6th December 2018

Frequently Asked Questions?

During any investigative process, it’s only normal to want to ask questions in order to bring you to some conclusion and no more so is the process important in relation the buying / investment process. Critically, you may know some basic questions to ask and can easily research, such as the cost, the specs and perhaps how something looks and appears.

However, you really need to dig deeper in order to have the full picture. Knowing simply the price and how something looks and perhaps the basics specifications, is still only a skin-deep overview. What questions to ask, is a skill in itself and if you don’t know the correct questions to ask, you will not have enough facts to genuinely make an informed choice. ​We’re always pleased when customers first come in to contact with our products, to see the reaction of just how good they are, both in terms of form and function.

When you see a high end product, you know automatically how much attention to detail and thought has gone into its creation and that it would not be accident, but by design. It’s clear to us we’ve let you down in not giving you enough information what it comes to your FAQs and indeed, we recognise it our now as our responsibility to ask some questions for you; some you may not know to ask and in doing so, help to clarify any confusion you may have. So far, we’ve created an FAQ relating to our inflatable SUP technology and another relating to questions you should be asking in relation to the buying process and the joys of living with an iSUP board.

We’ve plenty more FAQs to come, which will cover our hard board range, paddles, windsurfing and we will be offering up advice in relation to techniques of paddling of SUPs and kayaks and of windsurfing. We’re not just about making the equipment, we want to become a knowledge based resource for information about the sports we’re passionate about; above all, it’s about helping you along the way and helping to nurture our relationship with you the end-user and in doing so, appreciate the support and passion with which Mistral operates under it’s motto of Water Life and Living.

30th November 2018

Black Friday 30% discount

We’ve some fantastic offers for you at our Mistral On-Line Store​, which will make gift buying a breeze, but be sure to get in early and remember to allow for postage and packing lead times. So, what are you waiting for. Let your fingers do the walking and simply click through and get started on your Christmas shopping list!​

Black Friday is an informal name for the day following Thanksgiving Day in the USA, traditionally the 4th Thursday in November, marking the start of the Christmas shopping season since 1952, though Black Friday did not become widely recognised until the early 2000s’. Interestingly, Black Friday has come to mean differing things around the world and indeed occurs at differing times of the year given any particular country. As to how the name originated, there are various indicators, but more probable, is down to the authorities labelling it such on account of the outbreaks of shopping-rage resulting on this day.

Of course, with the phenomena of internet buying and the convenience it offers, there’s less need to fight it out in the high street stores with other buyers. Here in the Netherlands, the home of Mistral, Black Friday only became in force in 2015 and represents the same message as its USA origins; the beginning of the Christmas shopping season.

14th November 2018

MISTRAL BRAND HERITAGE

Mistral’s success story starts in 1976, when, due to its passion for water and wind, the originally Swiss brand develops an innovative concept: surfboards with a sail. A new surfing dimension is born and proves to be an international hit. Mistral sets the tone in the development of windsurfing boards. Technological innovations rapidly follow, new materials are developed and tested. Mistral turns windsurfing into an international sport and even launches the Mistral World Cup Team. The brand becomes synonymous with windsurfing: Mistral is windsurfing, windsurfing is Mistral!

Mistral was at its height in the ‘eighties. All surf professionals embrace Mistral, the intensely coloured creations with the legendary red dot rule the waves at beaches throughout the world. Mistral is expressive, visible and in demand. Sport, innovation, technology and most of all fun are inextricably bound to this new lifestyle.

The colourful ‘eighties and the relaxed coastal life are still at the heart of the Mistral brand. The collection consists of everything that makes coastal life so beautiful: from innovative surfboards and SUP boards to clothing, footwear and lifestyle products. The mix of maximum quality, perfection and the link to Mistral’s origin give all of the products the distinct Mistral character.

MISTRAL BRAND HERITAGE

Team riders

Steeve Teihotaata

Steeve Teihotaata is quite simply the world’s best outrigger canoe paddler at this point in time. Born and raised as an ocean athlete on the island of Bora Bora, he is relatively new to SUP, but he made a name for himself by winning the 132 miles SUP 11 City Tour 2015 – 5 straight wins every day on the Mistral Vortex 14?.

Where does all this talent come from. He is one of the world’s best V1 and OC1 paddlers, winning the Super Aito 2010, the Te Aito 2011, 2012 and the OC1 Solo Moloka’i in 2012, 2014 and 2015, finishing 2nd in the Super Aito 2015, by only 8 seconds to Jérusalemy Kevin Ceran.

In 2012 he won the Ironmana Bora Bora Va`a Hoe 62 km with an average speed of 12kph. The Ironmana Va`a Hoe Race has been considered by paddlers as the most difficult ever one man canoe race. ‘Steeve Teihotaata, was known to me through his OC1 wins of Molokai to Oahu races in 2010, 2014 and 2015 beating the likes of Danny Ching.

In addition he paddles with Tahiti’s EDT V6 (OC6) crew and a winner of the Molokai Hoe and many great races back in Tahiti. In addition he, is a Super Aito V1 winner and runner up – the most gruelling solo paddle craft distance event on earth. Growing up on the mythlogical island of Bora Bora, surfing and paddling, Steeve’s natural ability, led him to move to Papeete to paddle and train with his EDT crew.’ – Steve West – Mistral. There’s no doubt that with Steeve on board with Mistral and with our great board designs, no one is going to take his place on the start line lightly. This is a guy is uniquely gifted and properly quick.

Surf forecast

Ameland

Current Weather

  • 23
  • 17
  • 30

Condition

  • Pressure:Good
  • Temperature:Cool
  • Weather:excelent

Wind

  • Direction:Good
  • Chill:Cool
  • Gusts:excelent

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