Mistral – Lidl Cooperation 

Mistral is a premium, legacy water sports brand, established in 1976, famous for its association with windsurfing hardware and sportswear, and remains a dominant force. We offer a wide range of watersports equipment, including Stand-Up Paddleboards (SUPs), Bodyboarding, Surfing, Kayaking, Windsurfing, and Wing Foiling, along with replacement parts and related accessories.

Between 2020 and 2024, Lidl produced over 500,000 Lidl Mistral-branded inflatable stand-up paddleboards (SUPs) under license, in conjunction with a variety of other Lidl Mistral water sports products, which were sold directly through European and UK Lidl stores and online channels.

Mistral’s association with Lidl was phenomenally successful, resulting in the highest number of inflatable stand-up paddleboards (SUPs) sold by a single brand throughout Europe at a time when growth was at its peak. Lidl Mistral inflatable SUP boards offered exceptional value for money and outstanding quality, supported by numerous positive, reputable industry reviews.

The Lidl Mistral association aimed to increase the number of people on the water by producing affordable, easy-entry inflatable stand-up paddleboards, and it achieved this goal spectacularly. As a consequence, Mistral reconnected with many thousands of past Mistral customers and, in addition to spreading brand awareness amongst a new generation of water sport enthusiasts. 

In summary, Mistral’s reputation for high-end quality water sports products, as well as the iconic Mistral M-Dot logo, undoubtedly contributed to the incredible success of its sales.

https://www.mistral.com/heritage

Video: Mistral - Lidl sup setup 

Video: Mistral - Lidl sup review

Support

If you purchased your board through Lidl’s online, in-store channels, or associated stores, Lidl is your primary point of contact for warranty and customer service. 

For warranty inquiries, please contact Lidl directly in your country of purchase. 

Lidl customercare UK: https://customer-service.lidl.co.uk/SelfServiceUK/s/ 

Lidl customercare NL: https://customercare.lidl.nl/SelfServiceNL/s/ 

Lidl customercare DE: https://kundenservice.lidl.de/SelfServiceDE/s/ 

Warranties on licensed Lidl Mistral products will only be provided by Lidl; Mistral cannot provide free parts or repairs. 

If Lidl customer care is unable to assist you with spare or replacement parts for your Lidl Mistral inflatable SUP board, we will do our best to help you. 

Most parts are universally interchangeable, although there are some exceptions. We offer you the opportunity to purchase these spare parts at a special discount through our website. 

FAQs

Do all Mistral fins fit my Lidl Mistral SUP board? 
Lidl Mistral SUP boards feature a Universal (US) Fin Box system, known for its versatility. All Mistral SUP fins available on our website will fit your Lidl Mistral board. 

Can I improve my Lidl Mistral board performance with an upgraded fin?
Upgrading to our Mistral SilverTip 8” anti-weed fin will improve directional stability, speed by reducing drag and reduce snagging on weeds.

I see you have Mistral 7”, 8” and 9” fins to fit my Lidl Mistral SUP board. Why the different sizes?
The shorter fin will make your board highly manoeuvrable and offer good directional stability. As you increase in size (length), the board will maintain a straighter line, which can be an advantage for heavier, more substantial paddlers.

Do you have replacement parts for the Lidl Mistral paddles?

The Lidl Mistral paddle has a different diameter and connecting parts from those used with our Mistral paddles. 

My Lidl Mistral paddle will not clamp tightly. What can I do?
You will need to tighten the clamp screws, adjusting so that the clamp, clamps firmly.

My Lidl Mistral paddle seems very heavy. Should I replace it?
The paddle is considered more important than the board when it comes to performance and your overall enjoyment of paddleboarding. The original Lidl Mistral paddle supplied was an inexpensive, heavy, starter paddle, which you should upgrade as soon as possible.

My board is losing pressure. What can I check?

In most cases, an air leak will be caused by the valve leaking at the outside ring; it can be fixed by tightening the valve using the supplied valve spanner. If the valve is leaking internally, it should be replaced. Use soapy water to detect the leak or listen closely with your ear next to the valve. The replacement valve is available on our website.

My Lidl Mistral board is losing pressure, and the valves are OK. What could be the issue?

You may have a puncture. Check for leaks using soapy water, locate the leak, and repair it using the supplied repair kit.

I have lost my Lidl Mistral Kayak seat attachment. What can I do?

We offer replacement Mistral Kayak seats on our website, which are of higher quality and provide improved comfort compared to the original Lidl Mistral Kayak seat.

I have lost my Lidl Mistral leg leash. What can I do?

We offer replacement Mistral leg leashes of higher quality on our website.

Can I paddle long distances on my 10’6 Lidl Mistral board?
The Lidl Mistral board is designed for use over short distances and immediately off the shoreline. For longer paddle adventures, browse our range of SUP inflatable touring boards, which start at 11’5” in length.

My Lidl Mistral pump no longer works correctly. What can I do? 
We offer high-quality replacement dual-action Mistral SUP inflation pumps on our website.   

Can I use Mistral’s Kayak paddle part with my Lidl Mistral Paddle?

The Mistral Kayak paddle part has a different diameter from the Mistral Lidl Paddle, so it will not fit properly. Alternatively, you can purchase either our aluminium Solea or carbon composite Sole 2 part SUP paddle together with the add-on Kayak blade to convert to a Kayak paddle.

I’ve lost the screw that fits the fin to my Lidl Mistral SUP board. What can I do?
We offer Mistral SUP fin screws and plates on our website that will fit your fin box as a set of 2 or 4.

Mistral inflatable SUP board packages are more expensive than my Lidl Mistral board. Why is this?

Lidl Mistral inflatable boards were produced in significant quantities. Although the quality of the board was high, some compromises were made in the quality of the paddle, fin, pump, and bag to ensure an affordable price point. Fortunately, all these components can be upgraded with Mistral accessories. Additionally, the overall attention to detail is higher than that found on the original Lidl Mistral boards.

Mistral SUP inflatable boards are single-chamber only. Why is my Lidl Mistral SUP board dual-chamber?

Lidl Mistral inflatable boards were constructed using a single-layer PVC skin, which reduces the board's rigidity and durability. A dual-chamber system was used to enhance rigidity and provide a backup air chamber in the unlikely event of a chamber failure. Mistral inflatable SUP boards utilise higher-quality and more durable PVC materials, along with a robust construction system. Mistral single-chamber boards are lighter, quicker to inflate, and easier to fold. 

My Lidl Mistral board is heavy. Why is this?
Due to having dual chambers, this adds to the board's weight.

My Lidl Mistral SUP board has moulded side fins. Mistral inflatable boards do not have these?

Moulded side fins cannot be removed and can make the folding away process tricky. They can also become deformed, which in turn affects their performance. All our Mistral SUP boards use removable fins.

My deck pad has lifted away from my Lidl Mistral board, forming a bubble. What can I do?
In some instances, if you see a raised bubble, it is due to the glue coming away. When exposed to strong sunlight, the trapped air expands and forms a bubble. You can pierce the bubble with a sharp needle to release the air, being careful not to penetrate the PVC skin of the board. It will not affect the board's performance or longevity. 

My Lidl Mistral board is relatively slow. Why is this?
All Lidl Mistral boards were designed with maximum stability and volume in mind. At 10’6 long and 33” wide, and with a carrying capacity of 150kg, speed was not the objective. Our extensive range of Mistral inflatable SUP boards features sleek and fast designs, with only minor compromises on stability.

What would be a suitable replacement for my Lidl Mistral inflatable stand-up paddleboard (SUP) board?

Currently, our Mistral Bayou, Havana and Sunflower boards offer the best like-for-like replacement, but at a higher quality level. 

I love my Lidl Mistral board, but I now want to take my skills to the next level. What’s the best option?
Decide what form of SUP paddling you want to do; most popular is to advance into touring and adventuring, and we offer a good selection of Mistral touring SUP boards.

What is the best bag to carry provisions with my Lidl Mistral inflatable stand-up paddleboard (SUP)?
A dry bag is the ultimate choice, as it can be compressed and sealed to prevent water from entering. We offer a range of high-quality dry bags in various colours and sizes, as well as specialised deck dry bags.